Monday, October 8, 2018

How to Execute An Open House To Get Multiple Offers

Stop us if you’ve heard this before: The real estate market is hot with extremely low inventories across much of the country and homes selling at historically high prices. A competitive sellers’ market is music to realtor’s ears with real estate seemingly selling itself, but there are proven techniques seller’s agents should employ that help maximize price and the number of offers.

Show Them the Way
open house sign

In order for prospective homebuyers to put an offer on a home, they will need to find the property. It may seem obvious but selling agents should be aware of the various ways to reach buyers. In the days leading to an open house, place directional open house signs around the neighborhood pointing to the open house. Placing these signs at large intersections and arterial streets will provide the most visibility to neighbors who may not actively be looking for open houses. Locals like to talk and may have friends and family interested in moving to the neighborhood. Open house banners and large feather flags placed on the front yard ensures homebuyers will not drive by and miss the open house.

Most new homes come on the market on a Thursday so homebuyers can plan to tour the home on a weekend open house. Online sites are a popular and free way to get the word out for an open house. Add your dates, times and information about the listing on Craigslist, Zillow, Realtor.com, Nextdoor and neighborhood association sites. Small local newspapers are another way to reach a larger pool of homebuyers.

Clean, Declutter & Clean Some More

It takes more than unlocking the door and putting out a plate of cookies to prepare for an open house. Homebuyers stepping through the front door will need to picture themselves living their lives in the home, and the first impression goes a long way. The home needs to be thoroughly cleaned, decluttered, organized and well-staged. The entire house needs to be immaculate; from the kitchen, bedrooms, closets and bathrooms to the basements, landscaping and, yes, even the garage. Professional cleaners and a staging company are huge helps in attracting offers if you’re a pack rat or do not have the patience or time for a deep cleaning. Make sure nothing is broken and everything is in perfect working order. Cracked windows and doors, leaky sinks, and dead lightbulbs will expose the seller’s lack of pride in the home and will turn off buyers.

Similar to a marketing manager identifying a target market to be successful, an effective open house requires the seller to understand the ideal buyer. Thinking about the location of the property and what type of neighborhood it’s in will assist in preparing the listing. Homebuyers looking in an upscale neighborhood will expect higher-end upgrades and features while a home in a hip area appealing to younger buyers needs to ditch the 1970s shag carpet and wallpaper. Updating light fixtures is a relatively inexpensive upgrade that goes a long way toward revamping the style of a home’s interior.

Price To Sell

In may seem counter-intuitive to price a home below market value, but it’s a strategy that can pay big dividends. Listing a home at a lower price will attract more attention, and homebuyers will show up to open houses in droves and create an auction-like atmosphere, often bidding up the price higher than the market value. Homebuyers use online search tools that filter results in $25,000 increments, and by listing the home at the next tier lower will result in more homebuyers and create a feeding frenzy of buyers who think they’ve found the deal of a lifetime. Seller’s agents should be equipped with flyers or brochures including pictures of the house, a list of home features as well as community information such as schools and entertainment options. Never let a buyer leave an open house empty-handed; Sanzo Specialties offers cost-effective promotional real estate products.

Pictures Matter

Educated homebuyers will do their research before mapping homes they will see on an open house tour. If they have a realtor, they will use the MLS portal to investigate properties, and real estate sites such as Zillow and Realtor.com feature image slideshows. You’ll want to highlight the home’s interior and exterior with professional pictures. Employ an experienced professional to take pictures; the photographer will be familiar with all the tools and tricks to show the home in its best light. He or she will likely use a tripod, bring light stands, employ a wide-angle lens to make the space appear bigger and edit the images with advanced techniques. Smartphone cameras are better than ever before, but if you can afford a professional, it’s usually worth the price.

Point Out Selling Points


Real estate agents are salespeople selling the home, but often there are bigger selling points than just the square footage of a listing. Schools are one of the most important factors for families with children when buying a home. A difference of a few blocks can determine which school kids will attend, and we all know the quality of public school education is not equal.

If the home has undergone a recent renovation and home improvements, it will be a strong selling point to communicate to open house visitors. A new roof, major appliances or new home system will give buyers confidence a big replacement cost is decades in the future and not looming soon after closing. Quality of schools, access to public transportation and home improvements are big selling points to buyers, so don’t hold this information back; market it!

The Sanzo Specialties team hopes these tips result in a successful open house and a multiple offer situation. Realizing a multiple offer situation, request the buyers present their highest and best offers by a certain date and time. This will force all homebuyers to show their cards and hopefully not hold anything back. Are we missing any tips? Please share your open house suggestions in the comments!

How To Create Effective Promotions Around The Holiday Season

Effective Promotions Around The Holiday Season
As the end of the business year approaches, it’s important to make sure that as a business, you are taking the necessary steps to finish the year off strong while setting yourself up for success in the new year. Holiday season and end-of-the-year events are the perfect time to start implementing promotions to remind clients that their business is important to you and that your business carries products that are perfect to help them finish out end-of-the-year and holiday events. Consider the following tips while approaching the holiday season and end-of-the-year events to reach out to your customers and remind them of their value while promoting your business.

1. Start Early

Give yourself adequate time to make sure you know who your customers are. More importantly, make sure you do your research to know what kind of customer they are. With proper planning, you can successfully create a marketing approach and reach them well in advance of their own holiday promotions and events. You want things to be organized and planned out. A messy timeline will lead to an insincere approach and a less successful promotion. Not sure where to start? Our experts are only a phone call away and ready to help.

2. Recognize Your Customers and Thank Them for Their Business

Making sure that your current customers know that they are valued is the best way to keep them coming back. Whether your intentions are to promote your own items for the holiday season or to wish them well in their business endeavors, when done correctly, you can showcase that their successes are your successes. At the end of the day, you can’t do business without them, so make sure they know that. Show your gratitude with a small token of appreciation. While all clientele are important, the tiered approach is the safest way to select impactful giveaway gifts and avoid alienating a customer with an irrelevant gift. Taking time to review the tiered approach can help you understand what kind of customers you have and be more successful in your promotional reach. You want to make sure that the gesture matches the client. You don’t want to send a generically branded pen or magnet to a customer who is one of your biggest buyers and has been with you for decades.

3. Capitalize on Holidays and End-of-the-Year Events

Use this time to capitalize on industry-specific events. This can include end-of-the-year employee rewards and holiday gifts with bundles and promotions. Many businesses use the end of the year to recognize their employees and reward them. When you reach out to your customers, gift them with something that can inspire them to return to you; they may even want to use the same gifts for their own events and company awards. At Sanzo Specialties, we offer easy-to-customize items such as desk clocks, engravable crystal paperweights and glass awards that are perfect for short, personalized messages and as thank-you gifts for employees.

Understanding who your customers are and how to use promotional giveaway products during the holiday season and for end-of-the-year events can be a powerful tool that helps your business remain a principal player with your existing customers. With a sincere and customized approach to each customer type, you can ensure that every client knows they have been a valued part of your business’s success. You also set yourself up for success moving forward into the new year, reminding new and existing customers that your business should be at the top of their mind as they close out the new year.
Wednesday, September 19, 2018

Tips for Establishing Brand Consistency with Promotional Items

Promotional products and corporate giveaway items are a proven effective method of staying top of mind with existing customers and gaining additional advertising impressions. Nearly 90 percent of consumers remember the advertiser who gifted a free promotional product in the last two years. That’s a higher recall percentage than TV and print advertising with a much lower cost per impression! Sanzo Specialties is a full-service promotional products company with an in-house team dedicated to your brand and businesses’ success. We encourage the use of functional promotional items, of which we have thousands to select from, but believe it’s important to share tips for success and getting the most out of your marketing budget.

Consider the following practices to maximize each item’s value and establish consistency with personalized promotional items that boost the perception of your business.

1. Pinpoint the Target Audience

Before getting too far into your corporate giveaway plan, you’ll need to clearly define your ideal customer. Solidifying a picture of your target market ensures your brand message is communicated as clearly as possible to bring the most benefit. A narrow target audience ensures your message will be understood and relatable. Gaining customer’s trust in your product or service is a fundamental step when designing a promotional product campaign; don’t assume your message will resonate with people of varying ages, locations, interests or values. Your message should change when attempting to appeal to a single working parent versus a tech-savvy college student. Gather ideas from employees of different departments when determining the right target audience. This step is not to be overlooked or rushed; start here to get the most bang for your buck!

2. Reinforce the Brand, Don’t Transform It

Consistency is crucial when it comes to effective marketing, and this holds true when designing marketing giveaway products. The goal of an advertising giveaway is to reinforce the current brand values, standards and identity. The last thing you want to do is confuse the customers or shift focus away from a well-earned brand reputation. This means using colors, graphics, fonts and logo layouts that are consistent with the existing brand. Tweak the design and messaging in a way that’s in line with the mission statement, core values or company approved hashtag. A promotional product project is not the time to deviate from your current brand; you need to emphasize the current direction your company has subscribed to. If you don’t agree with the current brand message, that’s a different discussion that will often require executive-level approval as it will necessitate the changing of signage, marketing materials, corporate logos and social media messaging. Don’t deviate from the current brand; instead, work to support the current trajectory.

3. Pick Appropriate Products
custom drink coasters


In the first section, we emphasized the importance of defining a target market when executing marketing promotions. Let’s also make sure you pick the right giveaway products in line with the company brand and desired tone. Provided a budget, the Sanzo Specialties team can help select appropriate merchandise from our catalog that spans thousands of products. With your ideal customer in mind, consider picking products that will be kept for a long period of time, a gift that will be seen in a public setting to maximize impressions and a product that’s truly useful to the recipient. The wrong gift will be a waste of money, be discarded immediately, and, in the worst case, tells customers you know or care little about them. Drink coaster sets make perfect sense for realtors who desire to show appreciation to home buying clients, and branded keychains make perfect sense for car dealerships or locksmiths. If your customer base varies, it’s best to err on the side of caution and provide several gift choices that are age, gender and interest appropriate for the recipient.

4. Keep It Simple

Promotional products surround us on a daily basis, so much so that we may overlook them when in plain sight. The average American owns 10 different promotional items, and in order for the message to be understood accurately, it’s best to use clear messaging. A tote bag, logo pen or custom sunglasses may only be viewed for a few seconds by a passerby, so it’s important the message is clear with easy-to-access information, such as the business name, service area or web address. We’ve already covered the importance of using consistent colors, fonts and logos, but consider the space available on the gift when in the design phase. Sanzo Specialties’ design team will create graphics with several proof versions free of charge to make sure your promotions are successful. This is unheard of in our industry, but we know it makes all the difference when investing in a new custom giveaway product.

The combination of consistent branding of custom promotional items with your already exemplary products and services will help your reputation grow to new heights. Customers will develop a stronger level of commitment to your business and be more likely to refer new clients, all while custom merchandise endures to promote another day.

Interested in learning what Sanzo Specialties can do for you? Book an appointment today!

How to Stay Top of Mind with Current Customers & Prospects

The marketing promotion and business services landscape has evolved in the last five to ten years. All-inclusive services, products and agencies were commonplace and were able to cater to a wide range of needs in a one-size-fits all approach, but that’s been replaced with professionals now providing a more tailored approach to the benefit of their clients. Consumers are more empowered and willing to do their own research in a fragmented market to find the partner who shares their goals, values and vision. Simply winning a new contract or signing a customer will not drastically change the trajectory of your business. In order to maximize the long-term value of current relationships and engage new clientele, businesses in every industry need to stay top of mind with current and prospective customers.

Stop us if you’ve heard this before, it’s seven times cheaper to retain a current customer than acquiring a new customer. It’s a figure often cited by marketing and sales teams, but less known are the specific tactics to effectively engage current clients. We’re happy to share up-to-date and proven methods of nurturing customer loyalty.

Establish Clear Value Proposition

Loyal customers have a clear understanding of how you support their mission, the goals they seek to accomplish and what differentiates you from the next firm pitching business. When interacting with customers, make an effort to address their unique needs and how your plans and effort will result in success. This is more important when the customer-facing role differs from the employee who made the sale. Long-term relationships hinge on what you have done for the client, not what was promised. Take credit for small victories and when you go above and beyond on a project that’s out of scope. It’s OK to brag a little here. If your customer is not aware of behind-the-scenes work completed, they could undervalue you and decide to move in a different direction.

At Sanzo Specialties, we practice what we preach and are proud to offer promotional product mock-ups, edits and phone consultations free of charge. We know our success is tied to your success.



Make Business Personal

Showing customers you truly appreciate them will help you stay top of mind and make them more likely to remain your customer. We recommend taking out the pen, paper and stamps to write handwritten notes of appreciation – and not just when they pay you money. People respond positively when their hard work is noticed and a small gesture like handwritten notes are a fantastic way of fostering your client relationship. Staying in touch with long-term customers will allow you to be proactive when their needs change and will improve the chances they refer future business. Remember, your best customers are the ones you already have.

Go Above and Beyond

Treat each interaction with a client as an opportunity to wow them with your skills and ability to produce results for them – not just do the bare minimum. Consistently exceeding expectations will keep you top of mind and help build customer loyalty, which eventually leads to more profit. Even small gestures count and will not go unnoticed. Throwing in a free product on the next shipment or providing free services can create reciprocity between two individuals, and you’ll benefit multiple times over.

Tiered Promotional Approach

Promotional giveaway products are powerful tools to stay top of mind with existing customers and amass new advertising impressions. When selecting giveaway items that have the most impact, remember to choose products that are useful to the target market, unique to your business and unforgettable. Cheap giveaway pens can be useful; however, they are rarely unique, which reduces their impact. Don’t risk alienating a customer with an irrelevant product that serves no purpose. Instead of picking one product for your business to invest in and distribute, develop a tiered approach and vary merchandise by target market and importance.

      1.     Cost-effective logo items for trade shows, events & general giveaways
      2.     Merchandise for select customers
      3.     High value & loyal customers
      4.     Industry thought leaders and potential clients

Studies say 79% of promotional product recipients strongly consider doing business with the company if the item was useful, unique and unforgettable.

Employ these proven tips to win new customers and show current customers they are as valued today as the day you began your working relationship.

Experience the Sanzo Difference

promotional marketing products

Tuesday, August 21, 2018

Sanzo Specialties Is Focused on Realtor Success

The lifestyle and perks of a real estate agent make it the dream career for some. Freedom to create your own schedule, unlimited earning potential and being your own boss while helping clients find their dream home are a few of the benefits of real estate agents. The real estate industry can also be hard work that requires weekend showings, long hours and a lot of patience when it comes to picky clients. That’s not to say you have to go it alone or are without support.

custom promotional products

Sanzo Specialties is a family-owned promotional products company that has catered to the unique needs of the real estate industry. For 70 years, Sanzo Specialties has helped realtors reach new customers and retain loyal clients with personalized promotional items and stock real estate products. We still run operations in the same Upstate New York town the company was founded in, and for the last 20 years, we’ve focused on building a web presence and ecommerce website that makes ordering promotional merchandise a streamlined process for our nationwide clients. There are several areas of expertise where we can help your real estate business.

Promotional Item Consulting
With a massive online catalog of customizable products and gifts, branding your real estate business has never been easier or more cost effective. Our mobile responsive ecommerce site categorizes hundreds of real estate promotional gifts so you can easily find and personalize advertising merchandise. Choose from real estate pens and pencils, shopping tote bags, water bottles, sunglasses, and promotional seed packets. These gifts leave a memorable impression when meeting potential clients, or send them as an early housewarming gift. Real estate agents understand the power of a client referral, and the team at Sanzo Specialties knows how to keep you top of mind and under budget. Need help modifying your current artwork or logo for best results? We offer this service in-house free of charge to ensure the optimal results, which is unheard of in the industry today.

Click here to schedule a consultation with our promotional advertising pros today!

Secure Key Management Experts
Helping clients tour potential homes is a big part a realtor’s job, but just as important is keeping the home secure to those with authorized access. Portable key storage boxes provide temporary key storage solutions and can be secured around the doorknob, a metal fence or piping. Listing agents are able to share the lock code with other realtors showing a property without being required to physically be on site to open the house. Permanent key lock boxes are ideal for giving access to a home without having to leave a key under a mat!

Stock Real Estate Products
As much as we focus on personalized promotional items that reinforce your brand, there are plenty of products every real estate professional needs on a daily basis. We carry a wide selection of outdoor brochure boxes, sign frames, real estate sign riders to highlight listing features, open house feather flags and banners. Stock real estate advertising signs help draw attention to a listing and are available in several shapes, sizes and materials.

Sanzo Specialties understands the needs of today’s realtor, and our team allows you to focus on what you do best - helping clients buy the home of their dreams. Real estate agents wear many hats, and it’s our mission to make your business more efficient, customer-focused and successful. We’ve been helping small and medium-sized businesses like yours attract and keep customers for 70 years. Take a moment to visit our online store and browse our inventory.

“If you can think it, we can make it happen.”

Creative Idea for Vintage Hotel Motel Key Tags

It’s amazing what you can find on the internet.  2 years ago, we launched our Hotel / Motel vintage key tags since our supplier was unreliable.  After investing in machinery, we were able to manufacture them here.  Our intended target was the Real Estate and Property Management market, however they have taken off with design firms, creative individuals and large corporations as useful gifts and promotional items!  We have over 1,000 different combinations available in material, attachments and colors which has allowed creative marketers to bring designs to life!

While looking on the internet for our own product, we came across a nice blog post on how people take our existing item and make it their own!  Read Ariel’s post on PMQFORTWO!

hotel motel key tag

Does anyone else have a creative idea?  Post a hand drawn mockup, art file, video or anything that comes to mind!  We’ll give the best idea 6 free tags!  No strings attached!