Monday, October 8, 2018

How To Create Effective Promotions Around The Holiday Season

Effective Promotions Around The Holiday Season
As the end of the business year approaches, it’s important to make sure that as a business, you are taking the necessary steps to finish the year off strong while setting yourself up for success in the new year. Holiday season and end-of-the-year events are the perfect time to start implementing promotions to remind clients that their business is important to you and that your business carries products that are perfect to help them finish out end-of-the-year and holiday events. Consider the following tips while approaching the holiday season and end-of-the-year events to reach out to your customers and remind them of their value while promoting your business.

1. Start Early

Give yourself adequate time to make sure you know who your customers are. More importantly, make sure you do your research to know what kind of customer they are. With proper planning, you can successfully create a marketing approach and reach them well in advance of their own holiday promotions and events. You want things to be organized and planned out. A messy timeline will lead to an insincere approach and a less successful promotion. Not sure where to start? Our experts are only a phone call away and ready to help.

2. Recognize Your Customers and Thank Them for Their Business

Making sure that your current customers know that they are valued is the best way to keep them coming back. Whether your intentions are to promote your own items for the holiday season or to wish them well in their business endeavors, when done correctly, you can showcase that their successes are your successes. At the end of the day, you can’t do business without them, so make sure they know that. Show your gratitude with a small token of appreciation. While all clientele are important, the tiered approach is the safest way to select impactful giveaway gifts and avoid alienating a customer with an irrelevant gift. Taking time to review the tiered approach can help you understand what kind of customers you have and be more successful in your promotional reach. You want to make sure that the gesture matches the client. You don’t want to send a generically branded pen or magnet to a customer who is one of your biggest buyers and has been with you for decades.

3. Capitalize on Holidays and End-of-the-Year Events

Use this time to capitalize on industry-specific events. This can include end-of-the-year employee rewards and holiday gifts with bundles and promotions. Many businesses use the end of the year to recognize their employees and reward them. When you reach out to your customers, gift them with something that can inspire them to return to you; they may even want to use the same gifts for their own events and company awards. At Sanzo Specialties, we offer easy-to-customize items such as desk clocks, engravable crystal paperweights and glass awards that are perfect for short, personalized messages and as thank-you gifts for employees.

Understanding who your customers are and how to use promotional giveaway products during the holiday season and for end-of-the-year events can be a powerful tool that helps your business remain a principal player with your existing customers. With a sincere and customized approach to each customer type, you can ensure that every client knows they have been a valued part of your business’s success. You also set yourself up for success moving forward into the new year, reminding new and existing customers that your business should be at the top of their mind as they close out the new year.
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