Tuesday, August 21, 2018

Sanzo Specialties Is Focused on Realtor Success

The lifestyle and perks of a real estate agent make it the dream career for some. Freedom to create your own schedule, unlimited earning potential and being your own boss while helping clients find their dream home are a few of the benefits of real estate agents. The real estate industry can also be hard work that requires weekend showings, long hours and a lot of patience when it comes to picky clients. That’s not to say you have to go it alone or are without support.

custom promotional products

Sanzo Specialties is a family-owned promotional products company that has catered to the unique needs of the real estate industry. For 70 years, Sanzo Specialties has helped realtors reach new customers and retain loyal clients with personalized promotional items and stock real estate products. We still run operations in the same Upstate New York town the company was founded in, and for the last 20 years, we’ve focused on building a web presence and ecommerce website that makes ordering promotional merchandise a streamlined process for our nationwide clients. There are several areas of expertise where we can help your real estate business.

Promotional Item Consulting
With a massive online catalog of customizable products and gifts, branding your real estate business has never been easier or more cost effective. Our mobile responsive ecommerce site categorizes hundreds of real estate promotional gifts so you can easily find and personalize advertising merchandise. Choose from real estate pens and pencils, shopping tote bags, water bottles, sunglasses, and promotional seed packets. These gifts leave a memorable impression when meeting potential clients, or send them as an early housewarming gift. Real estate agents understand the power of a client referral, and the team at Sanzo Specialties knows how to keep you top of mind and under budget. Need help modifying your current artwork or logo for best results? We offer this service in-house free of charge to ensure the optimal results, which is unheard of in the industry today.

Click here to schedule a consultation with our promotional advertising pros today!

Secure Key Management Experts
Helping clients tour potential homes is a big part a realtor’s job, but just as important is keeping the home secure to those with authorized access. Portable key storage boxes provide temporary key storage solutions and can be secured around the doorknob, a metal fence or piping. Listing agents are able to share the lock code with other realtors showing a property without being required to physically be on site to open the house. Permanent key lock boxes are ideal for giving access to a home without having to leave a key under a mat!

Stock Real Estate Products
As much as we focus on personalized promotional items that reinforce your brand, there are plenty of products every real estate professional needs on a daily basis. We carry a wide selection of outdoor brochure boxes, sign frames, real estate sign riders to highlight listing features, open house feather flags and banners. Stock real estate advertising signs help draw attention to a listing and are available in several shapes, sizes and materials.

Sanzo Specialties understands the needs of today’s realtor, and our team allows you to focus on what you do best - helping clients buy the home of their dreams. Real estate agents wear many hats, and it’s our mission to make your business more efficient, customer-focused and successful. We’ve been helping small and medium-sized businesses like yours attract and keep customers for 70 years. Take a moment to visit our online store and browse our inventory.

“If you can think it, we can make it happen.”

Creative Idea for Vintage Hotel Motel Key Tags

It’s amazing what you can find on the internet.  2 years ago, we launched our Hotel / Motel vintage key tags since our supplier was unreliable.  After investing in machinery, we were able to manufacture them here.  Our intended target was the Real Estate and Property Management market, however they have taken off with design firms, creative individuals and large corporations as useful gifts and promotional items!  We have over 1,000 different combinations available in material, attachments and colors which has allowed creative marketers to bring designs to life!

While looking on the internet for our own product, we came across a nice blog post on how people take our existing item and make it their own!  Read Ariel’s post on PMQFORTWO!

hotel motel key tag

Does anyone else have a creative idea?  Post a hand drawn mockup, art file, video or anything that comes to mind!  We’ll give the best idea 6 free tags!  No strings attached!

Welcome to Sanzo Specialties Blog!

As with any small business, we often rely on each other for goods and services to help us succeed in a competitive world driven by our customers…, your customers.  We will share our thoughts and experiences with the goal of helping other small businesses be more successful in what they do.

This is what makes us get up each and every morning, excited, anticipating what the day will bring.  How can we impact others?  How can we make a difference?  What do our customers and colleagues need from us?

I leave you with a Steve Jobs quote from his commencement speech at Stanford that sums it up:

Steve Jobs Quote

Sanzo Specialties 2.0 Is Live!


ecommerce promotion website
It’s remarkable how fast things accelerate in business today.  The advancement of trends in technology sure has a snowball effect on the evolution of businesses.  Remember Netscape, Prodigy & AOL?  We have Facebook, Twitter, LinkedIn, YouTube, Instagram, Blogs, Reddit and my kids love SnapChat.  People are on the move, they publish and find information right away.  The future looks challenging for many brick and mortar stores!  The bar of expectations for an e-Commerce experience is set extremely high compared to 5 years ago…thanks Amazon!

As a family-owned business that has been around since 1948, we have seen the changes.  I, myself am the 4th generation of leadership.  As an early millennial, these changes are a normal part of everyday existence.  This is why I am so excited to work with new technology and pioneer the experience for our customers.  Luckily, we are not a storefront and can adapt quickly.  We are a manufacturer of promotional items, a re-seller of durable business advertising supplies and a consulting firm for business advertising.  Most of our traffic was procured from 500k catalogs mailed every year.  In the 90’s we had a web presence, in the early 2000’s we went 100% e-commerce.

We are done with our new 2.0 website which has many enhancements.  Our site will be mobile responsive:  we have 3 different site layouts which change depending on the device and size of your screen.  This allows people to find information and shop easily regardless of device.  Past order information is all there in detail for easy reordering.  Security?  Sure we have top security standards allowing us to now store financial information for easy ordering… thanks again Amazon!

One of the coolest features will be the ability to build out an entire category with subcategories, products and custom pricing for our enterprise or national clients.  This catalog can be completely unique based on the client need.  I am very excited about that!

Take a look, let me know what you all think.  Any feedback, criticisms, praises are all welcome!

New Responsive site:  www.SanzoSpecialties.com